Necessary to give them something in return

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WhatsApp marketing. New frontiers for companies April 3, 2017 Whatsapp, Snapchat, Facebook Messenger and Skype: successful innovative strategy using these platforms More and more companies are using WhatsApp as an integral part of their communication and relationship marketing strategy, to support cutting-edge customer service activities , to obtain some advantages: It's fast . It is an instant messaging platform that allows you to send text, image, video and audio content. It's the ideal place to share product images, videos explaining its use, discount codes and offers. It fosters relationships with customers .

It allows you to receive immediate feedback from users who have the opportunity to express their opinion and doubts about a brand and its product more easily, coming into direct contact with the company. Thanks to real-time responses from customer service, for example, it will be Mobile Phone Number possible to improve engagement with the brand. Improve brand positioning . Thanks to personalized interaction, companies will be able to understand the tastes of their customers and develop marketing communication based on their needs. Some tips to start marketing on Whatsapp: Create a figure who is able to impersonate the brand Any brand that aims to be added to a user's contact list needs to present itself as a real person, a friend to talk to. So the first fundamental step is to create this figure who conveys the values ​​and communication strategy of the brand .





In this way users will be able to communicate more naturally with the company, ask questions about the products, talk about their experiences, exchange photos and videos. The person behind the management of the company account on WhatsApp can be a marketing manager, a customer service employee but also a fictitious figure created specifically for a communication campaign. Offer value to collect leads To ensure that users come into contact with the company through WhatsApp it is  . These can be offers, coupons, discount codes, personalized and exclusive services or useful information. Once the contacts have been collected, the company will have the possibility of starting relationships based on the exchange of ideas and considerations with its users and will have the possibility of sending periodic communications without being intrusive. Offer relevant content for free WhatsApp guarantees an engagement rate of 70% , much higher than many other digital channels.