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The best landing pages have things like a thank you page and a follow-up email to help your visitor find your content again. . Forms Inbound Marketing professionals love forms. We already know that the word form has a pretty ugly connotation in most people's minds. In marketing, forms mean leads, and leads are currency. However, getting people to fill out your forms can be difficult. Not everyone who sees your CTA will click on it, and even fewer will fill out the form. Often this is because companies ask for too much – no one wants to fill out five different fields when they're browsing on their phone. One of the best tips is to keep the form short. Once you have the contact, you can get all that other information as it moves down the funnel. Forms are an incredibly powerful way to grow your contact list, so we always recommend companies .

Who are serious about marketing invest in a good CRM tool to keep all their photo retouching contacts organized. hubspot form . Channels So you have all the pieces in place to guide your visitors through the sales funnel, but that doesn't mean leads will just start coming. Getting people to your website is probably going to require some work on your part. Search engine optimization SEO is essential for your website to appear first on Google. Then there's "digital word of mouth," which involves using your current contacts to help you promote your message. You can do this with email and your social media channels. Both personal and company accounts should be used for social media, because you never know who is going to share.



Finding the right channel can be difficult. Tactics like pay-per-click and paid social media advertising can drive traffic, but you'll need to be careful to make sure you're not investing too much in one type of ad. SEO can be very confusing, especially if you don't have the right tools to make sure you've optimized your pages for your topic and your target audience. However, the most important thing to remember is that you should only share quality content. The goal is not to spam your contacts with offers they don't want.