The Google and its part of what powers tools like Moz Local and Michael Cottams Google My Business Page Finder. Plug in a query and the Places API previously returned direct links to the Google Local pages of millions of businesses. These URLs looked like httpsplus.google.comabout Now the same queries return a Mapsbased result instead the URL of which looks like this httpswww.google.commapscid While this in no way detracts from the usefulness of a tool like Moz Local it does prove that Google is definitely absolutely parting Plus from Maps and it means we Local SEOs have to walk a new talk.
It just doesnt work anymore to tell clients that they need a Google Local page. This comes Europe Cell Phone Number List as no surprise if youve been following the ongoing industry discussion of the gradual removal of visible Google links from nearly every Google interface. Likely youve already started trying to use new terminology in talking to customers but if you havent the sudden sea change of the Places API URLs is a clear signal that its time to do so. What do these changes look like.
In the recent past you were telling your clients that they needed a Google Local page powered by their Google My Business dashboard and looking something like this Because SERPs and tools are no longer returning Google Local pages like the above clients and users are unlikely to ever see these anymore and may not even know what they are. Instead right now theyll mainly be seeing one of two different interfaces when searching for a local business. Panel A typical local search like sporting goods store Denver will bring up a pack like this with a link at the bottom to click for more places If you click that link youll be taken to what is commonly being termed the Local Finder view with a list of businesses on the left and a map on the right. Click.
發表於 2024-3-12 14:16:31
