Restyling of the Milano Unica website

Prisila

Despite being constantly bombarded with information, the user knows that he cannot go to a physical store, as he normally would, so he is enchanted by online shopping. What to buy the pandemic has changed the composition of the shopping basket, upsetting spending priorities. Post Covid purchasing choices are guided by new elements such as value, quality, purpose and scarcity. Where purchases take place the web has become the main scenario for interactions. Not only e commerce, but also D Real Time environments where the user has the opportunity to see the product with his own eyes, customize it according to his own choices and only then purchase it. How the shopping experience evolves if "places" and touchpoints for interacting with customers change, a change in the design of the shopping experience is inevitable.

Today more than ever, the user expects increasingly tailor made, unique and personalized photo editing servies browsing experiences, capable of simplifying the choice and purchase process. THE ROLE OF BRANDS IN CURRENT PURCHASING PROCESSES Given these changes, the role of the brand in the post Covid purchasing process is destined to change. The company is in fact called upon to intervene to help the customer reduce the complexity of the process, supporting him in the exploration and evaluation phase of the options . The creation of value today is subordinated to the brand's ability to convey increasingly clear and concise messages, eliminating from communication everything that is superfluous or that.



Could constitute a further obstacle to the reception of the essential information to complete the purchasing process. The best headless CMS on the market Publication date The new frontier of CMS is defined as "headless", literally "headless" because it is capable of separating the creation and management of resources from their presentation and consumption. Let's find out better what it is and which are the best at the moment A Content Management System equipped with a "headless" architecture system differs from a traditional CMS in that it offers a separation between backend and frontend management. Since it lacks the visual part relating to the frontend.